To be an internationally acclaimed conglomerate ensuring growth and delivering value for a better quality of life


  • Shareholders :
    To be a multi billion dollar company in terms of market capitalisation

  • Customers :
    To exceed customers' expectations

  • Employees :
    To become the employer of choice for the right talents

  • Process :
    To practise good corporate governance and operational excellence

  • Technology :
    To improve efficiency and competitive advantage through innovative technologies

  • Society :
    To build and support sustainable communities



Core Values

Result Oriented

  • Stretch - Good to great
  • Innovate
  • Commitment


  • Accountable for outcomes
  • Passionate in task execution
  • Take pride - I Am Protasco

Customer Focused

  • WOW them
  • Create value
  • Respect

Knowledge Driven

  • Knowledge sharing
  • Continual education
  • Career development


  • Do the right thing
  • Trustworthy
  • Transparent


  • Robust communication
  • Committed to team decisions
  • Active participation